Lexmark is not a static company and the culture is ever-evolving. It made sense then to consider not one single visual, but rather a multifaceted logo that can fully represent the internal company vision. An animated logo that originated from the symbol of our company, the aperture, and transformed into several visuals with key graphics for use with specific applications such as clothing, signage, social media graphics would make the company vision statement meaningful.
“We believe in what we do… We help customers make a lasting impression on their world”
