Sanders-Brown Center on Aging

Re-branding of Alzheimer Research Institute

Sanders-Brown Center on Aging is an Institute within the University of Kentucky that is leading the country in Alzheimer Research. When asked to re-brand SBCoA, SDD worked to create a logotype that reflected the foundation of the Institute, trade show graphics, and ultimately a simple, coherent, branding system that has been used by in-house staff to create various new communication materials.